The Spain international has become an instant hero at Stamford Bridge following his £70million move from Real Madrid, scoring six goals in seven games this season.
Morata was at his scintillating best at the Brittania Stadium on Saturday, helping himself to a hat-trick as the Blues maintained their impressive form with a 4-0 victory.
Conte believes his summer signing is a ‘complete player’ but the Italian was quick to stress that Morata must not rest on his laurels.
‘Alvaro didn’t play a lot with Juventus and Real Madrid but now he has a great chance to show that he is a fantastic striker,’ Conte said.
‘He is very young, only 24, and he is very important for Chelsea. He is involved totally in our style of football and our ideas and he is very strong.
‘You could see today a lot of good contact and tackles and I think he is showing that he is a really good, complete player.
‘This league is not easy, especially for the striker. During the game there’s a lot of contact, you must be prepared for this type of contact.
‘Also the referee don’t waste time a lot. I think it is good for the game. He adapted very well to this league, now he needs to continue to work because he has only just started down this path.’
Stoke City boss Mark Hughes was also impressed by Morata’s display and said the Spaniard is ‘clearly an outstanding player’.
‘It is early days for him but he is affecting games in the way you would hope from a top-level striker, which he clearly is,’ he said.
‘The way Chelsea play, they allow you to come on to them, to an extent, then hit you on the break.