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Gift giving being annual or seasonal, whether at Christmas, Valentine’s Day or a birthday, this could be loaded with insecurity and threat, especially when you’re at the beginning of a new relationship – or worse. If you spend too much, too early in the relationship, you risk coming off as though you’re starting to get clingy and desperate. On the other hand, spend too little and you look like you don’t care at all.
After all, no matter how much we try to tell ourselves that a gift is just a gift, what you give to your sweetie carries an essential message about how you feel about them and your relationship.
Buying expensive or outrageous gifts when you’re still early in the relationship is going to be a huge red flag to the majority of people. It’s an extension of the Grand Romantic Gesture that looks great in movies but actually freaks people out in real life
Also, the giver feels more committed to the recipient of their giving (Horan & Booth-Butterfield, 2010). Essentially, we value something more when we have invested in it or worked to obtain it. The effects of giving on the receiver, however, are much more mixed. On one hand, receiving a gift can generate feelings of gratitude in romantic partners, increasing their liking and attraction towards the giver, and improving compliance with later requests
Give when your date or partner earns it. When they do right to you, or give you a gift, make sure to reciprocate. This displays your gratitude and appreciation. It also increases their satisfaction with the relationship and makes future giving, sharing, and caring more likely.

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